Webdesign for SMEs

There a lot of information on the Internet on how to optimise your website, but where to begin.  This is not a full tutorial on how Search Engine Optimisation works, but just a guide on how to get a well ranked. Remember, there is no easy way to get top 10 rankings. You need patience and the time to spend on your content. 

1. Branch research
   Get to know every aspect of your branch, become an expert if you aren’t already.
2. Choose the right keywords/phrases
   From this information you take the subjects which are not the highest in competition, but still have a good amount of searches.
3. Create website structure that describes your branch
   The structure of your website should be a logical tree-like representation of your branch. Use relevant archor texts throughout your website.
4. Optimise every page with title, tags….
   Make sure the search engines are able to spider your website, so try to keep pages small in size, make sure you use the relevant HTML tags like <H1>, and remove dead links. 
5. Use Search Engine Friendly URLs
   Every web page should have a descriptive file-name (URL). Keep it short, but relevant.
6. Create sitemap and submit to Search Engines
   A sitemap allows Search Engines to easily crawl your website. It also helps the internal linkage. 
7. Write one article a week for your branch and add them to your website
8. Backlinks - article submissions
   Submit the articles you’ve written to the important article submission websites. Be careful for duplicate content.
9. Backlinks - directory submissions
   Get backlinks from the thousands of directory submission websites outhere.
10. Repeat step 6, 7, 8 and 9 …….. indefinitely

Read more information on Search Engine Optimisation.

This entry was posted on Sunday, September 16th, 2007 at 8:09 pm and is filed under Writing content, SME Webdesign, Search Engine Optimisation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.